Beating Banner Blindess
No, the image above is not in fact a screenshot from Predator. A recent post by Brian Solis tells us that…
“Recently Mark Suster wrote about how the future of advertising will be integrated. In his post, Suster shared work by usability guru Jakob Nielsen that shows through heat maps where our eyes are focused. Attention zeroes in on text and not the banners around it, thus introducing an era of banner blindness.”
Twitter’s director of revenue Adam Bain says: ”…the cost of a Promoted Trends on Twitter has jumped from $100,000 to $120,000 per day. Promoted Accounts and Promoted Tweets are auction-based and a self-service model is due to arrive before the end of the year.
In an interview with ClickZ, Bain reinforced the value of Promoted Products, “Paying $4 for a follower is a pittance because the ROI is insane. Because again once they have a follower, they can keep marketing to that guy as many times as they want without worrying about where they are across the web or what kind of mindframe they’re in.”
