Beating Banner Blindess

No, the image above is not in fact a screenshot from Predator. A recent post by Brian Solis tells us that…

“Recently Mark Suster wrote about how the future of advertising will be integrated. In his post, Suster shared work by usability guru Jakob Nielsen that shows through heat maps where our eyes are focused.  Attention zeroes in on text and not the banners around it, thus introducing an era of banner blindness.” 

Twitter’s director of revenue Adam Bain says: ”…the cost of a Promoted Trends on Twitter has jumped from $100,000 to $120,000 per day. Promoted Accounts and Promoted Tweets are auction-based and a self-service model is due to arrive before the end of the year. 

In an interview with ClickZ, Bain reinforced the value of Promoted Products, “Paying $4 for a follower is a pittance because the ROI is insane. Because again once they have a follower, they can keep marketing to that guy as many times as they want without worrying about where they are across the web or what kind of mindframe they’re in.”

Custom Apps for your site in minutes!

You don’t need to know how to code, or pay a fortune, to run a a successful social media campaign anymore. Conduit allows you to create custom, branded Apps, in just minutes. 

Social Media How To: QR Codes

You’re on Facebook and Twitter. Great start. But how are you sharing this exciting information with people? Using a QR code makes it as simple as snapping a picture with your smart phone. Just enter the url for your FB/Twitter/website and generate a code. Here’s a site that lets you do it for free. 

OMG the OED embraces social media!

Seems the Oxford English dictionary is finally joining the 21st century and incorporating teen/tweet speak into it’s latest online edition. 

Mashable had this to say: 

So what do OMG and LOL mean to the OED? In the electronic realm, they’re merely shorthand for surprise and mirth. In the real-world space — according to the OED’s blog post — “The intention is usually to signal an informal, gossipy mode of expression, and perhaps parody the level of unreflective enthusiasm or overstatement that can sometimes appear in online discourse, while at the same time marking oneself as an ‘insider’ au fait with the forms of expression associated with the latest technology.”

Read the full article here

Tags: mashable OED

stoweboyd:

It’s well-known that the market isn’t random: there is some sort of friction in the world that stops neo-classical market perfection from working. And it is somewhere inside the heads of people. A group of researchers have drilled into the mood of the world via Twitter, and discovered that…

(Source: technologyreview.com, via stoweboyd)

gq:

Bill Murray Will See You Now

How about Garfield? Can you explain that to me? Did you  just do it for the dough?
 No! I didn’t make that for the dough! Well, not completely. I thought it  would be kind of fun, because doing a voice is challenging, and I’d  never done that. Plus, I looked at the script, and it said, “So-and-so  and Joel Coen.” And I thought: Christ, well, I love those Coens! They’re  funny. So I sorta read a few pages of it and thought, Yeah, I’d like to  do that. I had these agents at the time, and I said, “What do they give  you to do one of these things?” And they said, “Oh, they give you  $50,000.” So I said, “Okay, well, I don’t even leave the fuckin’ driveway for that kind of money.” 
And it’s not like you’re helping out an indie director by playing  Garfield.
 Exactly. He’s in 3,000 newspapers every day; he’s not hurtin’. Then this  studio guy calls me up out of nowhere, and I had a nice conversation  with him. No bullshit, no schmooze, none of that stuff. We just talked  for a long time about the movie. And my agents called on Monday and  said, “Well, they came back with another offer, and it was nowhere  near[$50,000.” And I said, “That’s more befitting of the work I expect to do!” So they went off and shot the movie, and I forgot all about it. Finally, I went out to L.A. to record my lines. And usually when you’re looping a movie, if it takes two days, that’s a lot. I don’t know if I should even tell this story, because it’s kind of mean. [beat] What the hell? It’s interesting. So I worked all day and kept going,“That’s  the line? Well, I can’t say that.” And you sit there and go, What  can I say that will make this funny? And make it make sense? And I  worked. I was exhausted, soaked with sweat, and the lines got worse and  worse. And I said, “Okay, you better show me the whole rest of the  movie, so we can see what we’re dealing with.” So I sat down and watched  the whole thing, and I kept saying, “Who the hell cut this thing? Who did this? What the fuck was Coen thinking?” And then they explained  it to me: It wasn’t written by that Joel Coen.

Our favorite bit from GQ senior editor Dan Fierman’s electric Q+A  with Bill Murray from August 2010, which the very excellent Longform.org just picked as one of year’s five best interviews. If you ask us, it’s one of the one best interviews of 2010, but we’re biased because we love Bill Murray, and Dan’s OK too. (Also: how bout that great Daniel Clowes illustration, huh?)

gq:

Bill Murray Will See You Now

How about Garfield? Can you explain that to me? Did you just do it for the dough?

No! I didn’t make that for the dough! Well, not completely. I thought it would be kind of fun, because doing a voice is challenging, and I’d never done that. Plus, I looked at the script, and it said, “So-and-so and Joel Coen.” And I thought: Christ, well, I love those Coens! They’re funny. So I sorta read a few pages of it and thought, Yeah, I’d like to do that. I had these agents at the time, and I said, “What do they give you to do one of these things?” And they said, “Oh, they give you $50,000.” So I said, “Okay, well, I don’t even leave the fuckin’ driveway for that kind of money.”

And it’s not like you’re helping out an indie director by playing Garfield.

Exactly. He’s in 3,000 newspapers every day; he’s not hurtin’. Then this studio guy calls me up out of nowhere, and I had a nice conversation with him. No bullshit, no schmooze, none of that stuff. We just talked for a long time about the movie. And my agents called on Monday and said, “Well, they came back with another offer, and it was nowhere near[$50,000.” And I said, “That’s more befitting of the work I expect to do!” So they went off and shot the movie, and I forgot all about it. Finally, I went out to L.A. to record my lines. And usually when you’re looping a movie, if it takes two days, that’s a lot. I don’t know if I should even tell this story, because it’s kind of mean. [beat] What the hell? It’s interesting. So I worked all day and kept going,“That’s the line? Well, I can’t say that.” And you sit there and go, What can I say that will make this funny? And make it make sense? And I worked. I was exhausted, soaked with sweat, and the lines got worse and worse. And I said, “Okay, you better show me the whole rest of the movie, so we can see what we’re dealing with.” So I sat down and watched the whole thing, and I kept saying, “Who the hell cut this thing? Who did this? What the fuck was Coen thinking?” And then they explained it to me: It wasn’t written by that Joel Coen.

Our favorite bit from GQ senior editor Dan Fierman’s electric Q+A with Bill Murray from August 2010, which the very excellent Longform.org just picked as one of year’s five best interviews. If you ask us, it’s one of the one best interviews of 2010, but we’re biased because we love Bill Murray, and Dan’s OK too. (Also: how bout that great Daniel Clowes illustration, huh?)

"Social Media is all dorky dudes pretending to be attractive and attractive chicks pretending to be dorks."

— Me (via bajillionhits)